Why consumers rebel against slogans

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Research output: Contribution to journal › Comment/debate

5 Citations (Scopus)

Cite this

@article{c47c4ac31823456080c8ab8c31552683,

title = "Why consumers rebel against slogans",

author = "Juliano Laran and Dalton, \{Amy N.\} and Andrade, \{Eduardo B.\}",

year = "2011",

month = nov,

language = "English",

volume = "89",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "11",

}