Social network service follower pricing model

Abstract

In this paper, a pricing model of commercial public accounts is developed. The indirect price are determined by two main features: the follower proportion and the effective intensity. The properties of the model is discussed in the paper. The pricing model reflect the ”winner takes all” effect. We relax two assumptions 1) the independency and 2) the attention distribution in the model, and the main result of the model is unchanged. Two implications, for the owners of public accounts and the platforms separately, are gained from the pricing model.

Date of Award	2017
Original language	English
Awarding Institution	The Hong Kong University of Science and Technology