Projects per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
-
Marketing
LIU, J. (PI)
National Natural Science Foundation of China
1/01/26 → 31/12/28
Project: Research
-
-
How Perceived Social Mobility Affects Charitable Donations: A Helping Motivation Perspective
CHEN, Q. (PI)
1/12/25 → 31/05/27
Project: Research
Research output
-
Splurging with Alexa: How voicebots increase product upgrades
Park, S. K., Han, Y. & Sela, A., 6 Dec 2026, In: Marketing Letters. 37, 1, 9.Research output: Contribution to journal › Journal Article › peer-review
-
Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences
Park, S. K., Cho, Y. J., Kim, J., Lee, J. Y. & Park, J., 1 Aug 2025, In: Journal of Consumer Research. 52, 2, p. 288-307 20 p.Research output: Contribution to journal › Journal Article › peer-review
2 Citations (Scopus) -
Customizing your way to health: How self-customization influences food choices
Cheong, I., Kim, J. C., Huh, Y. E. & van der Lans, R., Oct 2025, In: Journal of Consumer Psychology. 35, 4, p. 627-636 10 p.Research output: Contribution to journal › Journal Article › peer-review
1 Citation (Scopus)
-
ACCA think tank annual meeting
WANG, W. (Invited speaker)
5 Sept 2025Activity: Talk or presentation › Plenary
-
Product Usage and Perspective-Taking
SENGUPTA, J. (Invited speaker)
4 Feb 2025Activity: Talk or presentation › Invited
-
Marketing Science (Journal)
SHI, M. (Associate Editor)
1 Jan 2025 → …Activity: Publication peer-review and editorial work › Editorial work
Awards
-
Best paper award at the 2025 Asian-Pacific Marketing Academy Conference
LIU, J. (Recipient), Kawaguchi, K. (Recipient) & Li, T. (Recipient), May 2025
Prize: Best Paper Award and Prize
-
The Franklin Prize for Teaching Excellence - Finalist
PARK, S. K. (Recipient), Dec 2025
Prize: Honorary Award
-
Impacts
Student theses
-
Aerial rock-and-walk : an archeology inspired heavy object transportation technique using aerial robots
XU, P. (Author), SEO, J. (Supervisor), SHEN, S. (Supervisor) & WANG, W. (Supervisor), 2021Student thesis: Master's thesis
-
-
All that luxury is not luxurious : how involving artificial intelligence backfires in the context of luxury goods
CHEN, X. (Author), SENGUPTA, J. (Supervisor), 2021Student thesis: Master's thesis